Content Operations & Workflow Transformation
Designing clearer systems, planning tools and operating models that reduce friction, clarify ownership and scale delivery under pressure.
Overview
Turning Operational Complexity into Delivery Clarity
At European Tour Productions/IMG, I have played a senior role in strategic change and future workflow planning during a period of significant organisational transformation. This has included contributing to major internal projects focused on infrastructure evolution, workflow redesign and future operating models — including the migration of content workflows to AWS cloud storage, enabling new production capabilities and revenue opportunities.
I implemented enhanced planning tools to drive better coordination across creative, production, digital and platform stakeholders. Using Monday.com as an operational management platform, I introduced structured approaches to planning, task ownership and delivery tracking that improved visibility and accountability across a 20-strong content team.
At ESPN, I unified UK and global workflows during my time as Events and Planning Lead, streamlining delivery and boosting impact across major events including Wimbledon, The Open, the Olympics and the Rugby World Cup. This required coordinating multi-market teams and rights stakeholders to align digital output with ESPN+ distribution and contractual obligations.
20
Person Content Team
Rebuilt and led a 20-strong content team through significant change at IMG, resetting expectations around quality, workflow and long-term value.
AWS Workflow Migration
Contributed to the migration of content workflows to AWS cloud storage, enabling new production workflows and revenue opportunities.
Planning Tool Implementation
Implemented enhanced planning tools via Monday.com to drive better coordination across creative, production, digital and platform stakeholders.
Multi-Market Workflow Unification
Unified UK and global workflows at ESPN, streamlining delivery across major events and improving impact across shared resources.
Expertise in Depth
The Depth Behind the Work
Operational discipline is what separates organisations that consistently deliver from those that struggle under pressure. The systems, tools and habits that make delivery reliable are not glamorous — but they are essential, and building them is something I have done repeatedly across different organisations and contexts.
Workflow Audit and Redesign
Mapping current content workflows, identifying friction points and designing clearer, more efficient processes that reflect how teams actually work.
Planning and Coordination Systems
Introducing or improving planning tools and processes that give teams visibility, clarity and accountability without adding bureaucratic overhead.
Change and Transformation Leadership
Leading operational transformation programmes, helping teams navigate change while maintaining delivery quality and team morale.
Cross-Functional Alignment
Improving coordination between editorial, production, digital, technical and commercial teams, reducing the cost of misalignment.
Cloud and Infrastructure Transition
Supporting the strategic and operational dimensions of infrastructure transitions, including workflow migration and new capability development.
Operating Model Design
Designing future operating models that are scalable, resilient and aligned with strategic priorities and audience needs.
Operational excellence is not a constraint on creativity — it is the foundation that makes consistent, high-quality creative output possible.
In the Field
Behind the Work
Covering the NFL in London for ESPN — coordinating multi-market digital teams across one of the sport's biggest international events.
The media centre at the Hero Dubai Desert Classic, 2025 — one of 70+ annual events where operational planning is tested in real time.