Sports Production Leadership & Major Event Delivery
Senior leadership across 70+ annual live events, managing risk, stakeholders and delivery standards at the highest level of sports media.
Overview
Delivering at Scale, Under Pressure, Across Borders
At European Tour Productions/IMG, I act as the senior escalation and coordination point across production, digital, technical and client teams, managing risk, delivery timelines and stakeholder expectations across more than 70 annual live events. This is a role that requires the ability to hold multiple complex threads simultaneously — from rights-holder relationships and broadcast obligations to creative quality and operational delivery.
I have provided senior leadership across Original and Branded Content, ensuring campaigns align with Tour values, audience expectations and partner objectives. The team I lead has been recognised consistently through industry award nominations and wins for innovative storytelling during a period of significant organisational transformation.
At ESPN, as Events and Planning Lead, I coordinated content teams at major global events including Wimbledon, the Ryder Cup and the Olympics, ensuring effective use of shared resources globally. This required close collaboration with US-based audio, video and broadcast teams, as well as multi-market rights stakeholders, to align digital output with ESPN+ distribution and contractual obligations.
70+
Annual Live Events
Senior escalation and coordination point across production, digital, technical and client teams for 70+ annual live events at European Tour Productions.
Award-Winning Team Leadership
Team recognised consistently through industry award nominations and wins for innovative storytelling during a period of organisational transformation.
Global Major Event Experience
Content leadership at Wimbledon, the Ryder Cup, the Olympics and the Rugby World Cup, coordinating multi-market teams and rights stakeholders.
Original and Branded Content
Senior leadership across Original and Branded Content, ensuring campaigns aligned with Tour values, audience expectations and partner objectives.
Expertise in Depth
The Depth Behind the Work
Major events are where reputations are made and lost. The difference between seamless delivery and costly failure is almost always leadership — the ability to coordinate complex teams, manage competing priorities and make clear decisions under pressure.
Event Planning and Coordination
Planning and coordination frameworks that ensure major events are delivered on time, on budget and to the required standard.
Stakeholder and Rights Management
Navigating complex rights-holder, broadcaster and partner relationships, ensuring all parties are aligned and obligations are met.
Risk Management and Escalation
Clear escalation paths and risk management processes that prevent small problems from becoming large ones.
Production and Editorial Integration
Bridging the gap between production, editorial, digital and technical teams, ensuring creative ambition and operational reality are aligned.
Content Quality and Standards
Setting and maintaining content quality standards that reflect brand values and audience expectations, even under the pressure of live delivery.
Team Performance Under Pressure
Leading and developing teams to perform consistently at the highest level, including during periods of change, growth or organisational challenge.
A track record built on delivering at scale, under pressure, across borders — at some of the world's most prestigious sporting events.
In the Field
Behind the Work
The 2018 Ryder Cup at Le Golf National — a landmark event I led digital coverage of while at ESPN.
Tiger Woods at The Open Championship at Carnoustie, 2018 — covered as part of ESPN's major events portfolio.
Behind the scenes with Tom Holland during an IMG content shoot — one of many celebrity and branded content moments at the Tour.